Launching A new Anti Bullying Movement


Can’t See the video? Watch Defeat The Label on YouTube

Fat, stupid, low-class and ugly. At some point in life, we have all experienced the emotional pain caused from social labeling. These labels create an imbalance of power and control within our schools, workplaces and communities- most often leading to bullying and the bystander effect. Today The Friendship Circle officially launches the brand new social movement called Defeat the Label to combat these social labels.

Freshly Launched, is the home base for this anti-bullying movement.


Users register for free on and receive weekly call-to-action missions via email.


Each mission calls for the user to perform a specific act of good within their school, social groups, family and other community-based organizations.


After completing the mission, users report their mission findings via photos, video or text stories. The stories are then ranked by the number of “likes” they receive. The person with the most likes in each mission will receive a prize.

Be one of the first to join the movement at


Written on 2011/03/22 by:


Bassie Shemtov founded Friendship Circle together with her husband Levi. Bassie is always looking for ways to enhance the lives of children with special needs while providing relief to their families and empowering teen volunteers.